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Moviedan, Movie Booking App

My Role : User Experience Designer

Challenge : Busy people that find it had to make time to queueing at the movie theatre

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Solution    : Design moviedan app that is easy to navigate and time-effective

Target Audience :

Working adults, 20-45 years old

Research

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Persona sauzan.png

Mapping Sauzan’s user journey revealed how helpful it would be for
users to have access to a dedicated Moviedan app.

User Journey Map

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Wireframes

Taking time to draft paper wireframe, while emphatize with user, to addressing user pain points and accommodate user needs. I chose the one that is quick, easy and more intuitive for the user.

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I created low fidelity prototype, with main flow finding a movie and booking for tickets

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User Testing Results

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

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Mockups

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High Fidelity Prototype

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Conclusions

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Next Steps

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